E-Market Pulse

Next week's issue: CRM special issue

Industry reacts to self-reg proposals on BT

Online Media Daily: Google Sued For Removing Company From Organic Search Listings

Online Media Daily: Bing Serves Up Real-Time Twitter Tweets

States Plot New Path to Tax E-Retailers

Washington Post Caught in Controversy

Reconsidering The AdWords Content Network

Dear Mr. SMB - Internet Marketing Is Not Free

Subscribers Have Their Own Ideas!

Socializing with the eec Email Design Roundtable: A Discussion on the Integration of Social Media and Marketing Email

Focus on Email Marketing

Seven Digital Marketing Techniques to Grow Your Email List (Part 1)

Growing your email database takes time and effort, but when done correctly, it will house your most qualified and responsive leads. Follow these tips to acquire new leads and grow your email list with success. READ MORE

Battling the Spam Button

The spam button is feared by all email marketers alike. This article will share secrets to increase your chances of battling the spam button victoriously.READ MORE

Socializing with the eec Email Design Roundtable: A Discussion on the Integration of Social Media and Marketing Email

The eec Email Design Roundtable recently spent some time discussing an industry hot topic: the integration of email marketing and social networking.READ MORE

Month at a Glance

Google Affiliate Network Product Ads Beta Program

A select number of companies have been invited to participate in Google's new beta affiliate network program. Both an image and price accompany the ad and the affiliate only pays when a sale is made. Many are left wondering if this move is a response to the launch of Bing.

• Google Product Ads Beta? (Blogscoped)
• Google to Test New Product Ads on Prize Real Estate (Wall St. Journal)

Email marketing projected to exponential growth

Forrester recently reported that spending on email will reach nearly an 11% compound annual growth rate by 2014, reaching $2 billion. Such growth can be attributed to low CPM and high ROI rates.

• E-mail marketing spending to reach $2 billion by 2014 (BtoB)

Integrate email with social; all the cool kids are doing it

Marketers are promoting social media through email and email through social media. If you are wondering how the heck this is possible, 48% of marketers report already combining the two initiatives (StrongMail).

• Marketers Like Social Media for Direct Marketing (MediaPost)
• Use Social Applications to Enhance Your Email Programs (eec)
• E-mail to Twitter Magic (eM+C)

CMO: How to survive the recession

This insightful article outlines challenges that many CMOs face in the current economy and suggests ways to not only overcome, but thrive.

• New Era Challenges For CMOs (Chief Marketer)

Time spent viewing video online up 49 percent

According to research from Nielsen, unique viewers, total streams and time per viewer for online video are all up from the same time last year. The time spent per viewer with online video has increased 48.9% over the past year.

• Time Spent Viewing Video Online Up 49 Percent (Nielsen)