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Email Promotions versus Email Newsletters
When many people think of "email marketing," they think of opt-in email promotions. That is, where you buy a product online and click on the check box for "send me periodic mailings with news of related products and services from XYZ, Inc." This is a very common model of email marketing, and it has proven itself to be one of the most effective digital marketing techniques. The problem arises when you take this model of email marketing and apply it to email newsletters. |
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Quick HTML Tips to Improve Email Deliverability
There are many variables that affect email deliverability, but one that’s often overlooked is the email’s HTML code. Seemingly innocuous things can severely impact whether your email will get to the inbox or be seen as spam. In this light, we’ve assembled simple tips you can use to improve your email templates and increase deliverability. |
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Social Media : The Social Graph Breaks Free
By coupling social graph data with the targeting capabilities of real-time ad exchanges, marketers have a unique opportunity to target individual consumers across multiple publishers. Though the technology is in its infancy, it could very well offer the best scalable solution to leveraging the vast amount of social media data.
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Turnaround Measures for E-Mail Marketers
The recession has forced email marketers into an odd balancing act between short term survival and long term success. In these difficult times, ClickZ has outlined 3 steps to market effectively without causing list fatigue.
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Connecting to the customer: A conversation on the future
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direct and digital
DMNews editor-in-chief Cara Wood and executive editor Carol Krol recently sat down with marketing leaders to discuss the future of marketing and how direct and digital channels are positioned to move companies ahead in 2010 and beyond.
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Spam more often containing social media links: MessageLabs
Marketers aren’t the only people leveraging social media. Spammers have discovered that by placing links to fake or hijacked profiles in their emails, they’re often able to bypass many spam filters. The popularity of this tactic is on the rise and it is difficult to stop; certainly troubling news for legitimate marketers.
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One-Two Campaign Punch Grows Email & Mobile Lists: Segmentation Delivers 40% Lift in CTR
Last summer, digital marketers at Nytro Multisport were challenged to turn their stagnant email list into a highly relevant, targeted email program. Using email, display ads and social media, the team successfully added thousands of people to their list, cleaned up their database and gained traction for a mobile marketing program.
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Small-business search spending surges 91%
According to a new study by WebVisible, an online advertising company, small businesses spent 91% more on search marketing during this year’s third quarter than they did in the same period last year.
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Holidays to Restore E-mail Marketing Levels
A recent survey found that 30% more small business advertisers plan to use email marketing during the holiday season this year. This increase is likely due to the recession, which has caused many companies to reinvest in online.
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About dmPULSE
dmPULSE is a free, monthly e-newsletter dedicated to providing the latest in digital marketing news. We offer a summary of key recent industry developments and a selection of noteworthy articles representing the pulse of digital marketing. In addition, we feature a real-time news feed on our website, important upcoming events, helpful resources, whitepapers and exclusive discounts from our industry partners.
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