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How to Get New Customers with Email
We’ve assembled 10 best practices every email marketer should follow to get the most out of there email marketing initiatives. Tested with thousands of clients, these guidelines have proven effective at maximizing email’s value to drive new business and help create profitable customer relationships. |
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Email marketing would be so much more rewarding if people actually opened my emails!
Sound familiar? As marketers rely more and more on email to deliver a brand’s message and sell products, getting recipients to open their email once it’s been delivered has become critical to the success of any campaign. Regardless of how clever the creative and how well the email is designed, unless people open your email, it’s as if it was never sent at all and all of the time you invested was wasted energy. |
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E-Mail Marketing Benchmarks for 2010
MarketingSherpa recently released its email marketing benchmarks for 2010 and Website Magazine explored how these new findings will affect your email marketing activities moving into the next year.
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Omniture launches social media measurement product
Omniture, the online marketing and Web analytics company, released its Social Media Optimization Solution earlier this month. The new tool promises to help measure activity, performance and brand impact on social media sites.
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PPC Landing Page Optimization
Keyword choices, your advert text or your targeting techniques aren’t always to blame for a poorly performing PPC campaign. According to Search Marketing Standard, you could be losing conversion after conversion because your landing page just isn’t up to snuff.
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The FTC's Guidelines On Blogger Payola
A harsh critique of the Federal Trade Commission’s new payola rule that requires bloggers to disclose any "material goods" they receive from marketers.
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Google debuts Campaign Insights display ad measurement tool
Google recently debuted a new tool called Campaign Insights that measures the impact of online display ads on brand awareness. The platform release comes as Google continues to try and streamline the way marketers buy, sell and analyze display advertising.
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The Five Questions That Kill Marketing Careers
Metrics Insider explores five questions CEOs are known to ask about marketing plans and provides sage advice on to come out on top during these discussions.
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What’s Behind Your High Bounce Rate?
Search Marketing Standard lays out four simple guidelines to decrease your bounce rate, keep your “hard-won” traffic engaged and increase your chances of making a sale.
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About dmPULSE
dmPULSE is a free, monthly e-newsletter dedicated to providing the latest in digital marketing news. We offer a summary of key recent industry developments and a selection of noteworthy articles representing the pulse of digital marketing. In addition, we feature a real-time news feed on our website, important upcoming events, helpful resources, whitepapers and exclusive discounts from our industry partners.
We value your feedback. Please send comments and inquiries to feedback@dmPulseNews.com.
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