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Does Your Open Rate Measure Up?
Unlike cold calls and direct mail, which are frequently viewed as intrusive or unwelcome, email marketing messages give recipients the freedom to read and review correspondence on their own time when it’s most convenient. Less distracted by the day’s deadlines and tasks, recipients are better able to retain the information they’re given. |
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2010 Email Evolution Conference
Each year the Email Experience Council and the Direct Marketing Association present the Email Evolution Conference, a three day event for email marketers to learn and share their strategies and research with each other. |
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| February at a Glance |
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Almost Mobilizing The Olympics
The always-on Olympics generate huge interest from sports enthusiasts and media consumers alike, a golden opportunity for advertisers of all sorts. NBC’s stingy video sharing policies coupled with poorly executed ad campaigns from major brands, however, has many mobile marketers lamenting the wasted opportunities this year’s Olympics were thought to hold.
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How to Encourage Social Engagement
Marketers have trumpeted “engagement” as the ideal way to connect with consumers on the social web, but what engagement really means and how to create it is still up for debate.
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Integrating Email Marketing & Social Strategies - What Do You Think?
The Email Experience Council’s Growth and Engagement Roundtable is a forum for email marketing retention and acquisition practitioners. At last month’s roundtable, group members shared their thoughts and experiences on the concept of integrating email marketing and social strategies.
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You Ain’t Seen Nothing Yet With Paid Search
With search engines like Google incorporating additional information into their results pages, like related images and videos, local maps, etc., marketers are beginning to wonder how this is affecting paid search ads as they’re pushed further and further out of view.
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The Magpies of E-mail Marketing
Although email marketing remains to be a powerful tool for reaching consumers and driving the bottom-line, author Derek Harding wonders whether “revolutionary” trends like video and social networking in email are distracting marketers from the incremental improvements in email marketing and technology that actually hold greater value.
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Death Of The Impression/Rise Of The Data Economy
The near-infinite creation, publication and distribution of digital media combined with a rapidly growing population of web-users, is making it difficult for marketers to effectively locate and segment their target audience. How do you reach your potential customers when they could be anywhere? Data.
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About dmPULSE
dmPULSE is a free, monthly e-newsletter dedicated to providing the latest in digital marketing news. We offer a summary of key recent industry developments and a selection of noteworthy articles representing the pulse of digital marketing. In addition, we feature a real-time news feed on our website, important upcoming events, helpful resources, whitepapers and exclusive discounts from our industry partners.
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