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| • | What Makes For An Effective Blog Post? |
| • | 4 unexpected ways to build your list organically |
| • | 5 Ways to Extend Social Media's Reach |
| • | Six Ways to Test Your E-commerce Site |
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SMX ADVANCED June 8-9, 2010 Seattle, WA www.searchmarketingexpo.com |
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AAF NATIONAL CONFERENCE 2010 June 10-12, 2010 Orlando, FL www.aaf.org |
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DM DAYS CONFERENCE & EXPO June 14-16, 2010 New York, NY www.the-dma.org |
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| Google TV: Everything You Need To Know SF Gate — Last week Google announced the long-awaited arrival of Google TV, a product that promises to unite the web and traditional television by making it easier for viewers to search programming and view web videos on their televisions. Check out this article for a nice wrap up of Google TV’s features and other useful information about the product. |
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| Successfully Bring Your SEO Copywriting In-House Target Marketing — SEO copywriter Heather Lloyd-Martin offers valuable tips for how businesses can optimize their web content and save money by building an in-house Search Engine Optimization team. To begin, identify your team’s qualified writers, support them with appropriate training opportunities and, most importantly, give them the time they need to write great content. Read on for more tips to enhance search performance, while keeping costs down. |
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| Visual Attention Service from 3M Quite Remarkable Website Magazine — If you think you have an eye for good design, check out 3M’s Visual Attention Service (VAS), highlighted in this article from Website Magazine. Attempting to automate the subjective influence of creative design, VAS uses over 30 years of “vision science” to provide scientific feedback of your work. Now the questions is, if this service can effectively optimize an ad’s design for maximum visual impact, what are they paying you for? |
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| In Social Media, Consumers Offer Rewards to Deserving Brands Social Media Today — Brian Solis at Social Media Today calls the growing popularity of social media the “democratization of information” but more importantly, especially for marketers seeking to harness the power of the social web, it’s “the equalization of influence.” Solis illustrates how and why your brand’s Twitter profile or Facebook Page won’t count for much unless you’re actively competing for your followers’ attention and dollars by offering the right kind of value. |
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| Post-Digital Era Brings Traits of Web to Real World Advertising Age — Advertising Age explores how some of the latest advertising campaigns use digital marketing techniques to influence consumers’ real world behavior. Amid the growth of social, mobile and location-based media, digital efforts like the Pepsi Refresh Project and Nike Plus have included interactive elements that encourage consumers to create, respond, share, and react in the “real” world. |
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| Study: Even Moderate Privacy Regulation Reduces Ad Effectiveness MediaPost — A study conducted by two marketing professors found that moderate privacy laws have a substantial effect on users’ purchase intent, reducing the overall effectiveness of online ads. Authors compared test results among users in EU countries, who are legally protected from online ad targeting, to those in non-EU countries and found that regulations had reduced ad effecctiveness by over 65%. As the online privacy debate continues to heat up in the US, these test results imply marketers and advertisers could face serious obstacles trying to reach US consumers via behavioral targeting. |
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