Social, Mobile and Email Integration: Maximizing Your Digital Marketing Mix
When marketers evaluate all of the digital communication channels at their disposal, they’re faced with a rich array of choices including the latest in social and mobile marketing. Like email marketing, these channels help companies disseminate information to large audiences rapidly and cost-effectively. READ MORE
How to Increase Sales 20% by Deploying Your Multichannel Mix Per “Voice of the Customer” Media and Channel Preferences
Have you noticed? Traditional “spray and pray” marketing isn't working that well anymore. The reason is simple: The power balance between marketer and consumer has shifted dramatically in recent years. It's not shifting back at any point in the foreseeable future.READ MORE
Month at a Glance
SF Gate — Last week Google announced the long-awaited arrival of Google TV, a product that promises to unite the web and traditional television by making it easier for viewers to search programming and view web videos on their televisions. Check out this article for a nice wrap up of Google TV’s features and other useful information about the product.
Target Marketing — SEO copywriter Heather Lloyd-Martin offers valuable tips for how businesses can optimize their web content and save money by building an in-house Search Engine Optimization team. To begin, identify your team’s qualified writers, support them with appropriate training opportunities and, most importantly, give them the time they need to write great content. Read on for more tips to enhance search performance, while keeping costs down.
Website Magazine — If you think you have an eye for good design, check out 3M’s Visual Attention Service (VAS), highlighted in this article from Website Magazine. Attempting to automate the subjective influence of creative design, VAS uses over 30 years of “vision science” to provide scientific feedback of your work. Now the questions is, if this service can effectively optimize an ad’s design for maximum visual impact, what are they paying you for?
Social Media Today — Brian Solis at Social Media Today calls the growing popularity of social media the “democratization of information” but more importantly, especially for marketers seeking to harness the power of the social web, it’s “the equalization of influence.” Solis illustrates how and why your brand’s Twitter profile or Facebook Page won’t count for much unless you’re actively competing for your followers’ attention and dollars by offering the right kind of value.
Advertising Age — Advertising Age explores how some of the latest advertising campaigns use digital marketing techniques to influence consumers’ real world behavior. Amid the growth of social, mobile and location-based media, digital efforts like the Pepsi Refresh Project and Nike Plus have included interactive elements that encourage consumers to create, respond, share, and react in the “real” world.
MediaPost — A study conducted by two marketing professors found that moderate privacy laws have a substantial effect on users’ purchase intent, reducing the overall effectiveness of online ads. Authors compared test results among users in EU countries, who are legally protected from online ad targeting, to those in non-EU countries and found that regulations had reduced ad effecctiveness by over 65%. As the online privacy debate continues to heat up in the US, these test results imply marketers and advertisers could face serious obstacles trying to reach US consumers via behavioral targeting.