Featured Articles

The Basics: Getting Started With Email Marketing

As an account manager, I’ve had the chance to work with hundreds of companies starting out with email marketing over the year. The following is my “Getting Started Checklist” I share with new email marketers to get their campaigns started correctly. It doesn’t take much time, and if you pay attention to these from the start, you will have fewer problems and enjoy more success with your email marketing campaigns. READ MORE

What To Look Out For In 2010!

It’s impossible to predict the future, but as marketers it’s our job to try. In light of this, we’ve dug into our collective marketing conscience and assembled our top marketing trends for 2010. Enjoy!READ MORE

Month at a Glance

Talk to the (Twitter) Hand: The Perils of Non-Engagement

New companies join Twitter everyday, but only a few are successfully leveraging this social media site’s opportunities for customer engagement. See how Starbucks and Alaska Airlines use their tweets for profitable interaction, rather than giving potential customers the “Twitter hand.”.

Study: Email Follow-Up Brings Abandoned Shopping Carts To Life (But Special Offers Don't)

A new report from Experian shows that 61% of items left in online shopping carts don’t get purchased. So how should marketers target these “abandoners?” The results may surprise you.

Justify search budgets with a business case

Chief strategist with digital marketing agency Converseon, Mike Moran, offers tips for how to get CEO’s to care about search marketing. The first tip: illustrate how search will impact the company’s business goals.

Social Media – The True Impact On SEO

It’s unknown whether links from sites like Facebook, Twitter, LinkedIn, etc. have any effect on SEO. But according to this marketer, that’s no reason not to take advantage of the vast opportunities social media has to offer.

Near Me Now: Google’s Mobile Homepage is Location Aware

Google is going head-on against mobile location-based services and customer review sites like Yelp with its new “Near Me Now” function. Click through to learn more about this new technology and watch a video demonstration.

Four Ways E-mail Helps Power Search's Long Tail

The two great traffic drivers in digital marketing - e-mail and search engine marketing - are friendly, but distant. However, there are some powerful connection points, particularly in how e-mail marketing can help power the "long tail" of search optimization.