August at a Glance

Email Marketing

Email has become a vital part of the marketing mix. Forrester predicts that in the US, email marketing volume will reach 838 billion in 2013. They conclude that email can generate returns of up to three times the cost due to the targeted nature of messages. However, Marketing Charts reports that marketers may not be using email as effectively as they could be, as only 28 percent say they are testing subject lines and 55 percent say they do not know how to authenticate emails.

Search

In a study conducted by SearchIgnite in which six months worth of Yahoo and Google search data were analyzed, it was found that the deal between the two could increase Yahoo’s search rates by 22 percent.

Online Advertising

The Online Publishers Association found that consumers view ads on local websites as more credible than ads on larger sites. Results discovered that 46 percent of consumers acted after viewing ads on local newspaper sites compared to only 37 percent who viewed ads on portals like Yahoo or Google.

Mobile

Mobile advertising is growing and text messages are taking the lead among the highest response rate for mobile marketing efforts. The Direct Marketing Association reports that of consumers who have responded to a mobile marketing offer, about 70 percent say they’ve responded to a text message.

Focus on Email Marketing

SPF Records - The Key to Email Marketing Success

Without a Sender Policy Framework record, you could be losing thousands of emails to spam and bulk mail filters. Read about an easy, one-time fix that will give your email a path to the inbox.READ MORE

Spinning Your Way to Email Marketing Success

Kick your email marketing best practices into high gear with these valuable tips that will keep you up to date on delivery and sender rules.READ MORE

Analyze Your Open Rate

E-mail marketers often spend a lot of time analyzing their bounce rates. While bounces should always be noted, find out why it's also important to monitor open rates.READ MORE