July at a Glance

Email

According to a new study conducted by Direct Partners, email has taken the lead over direct mail and other forms of traditional direct marketing. Even though consumers have become more selective about their email inboxes, marketers are turning to email to cut costs. In a recent article, Russell McDonald, CEO of iPost, says that retailers who turn to email marketing find they can better target their customers, gain better control over their campaigns and improve ROI 10 to 40 times.

Display / Web Ads

Even though internet display advertising has slowed in the first quarter of 2008, sales rose 8.5 percent to an estimated $2.9 billion in the first three months of 2008, according to research firm TNS Media Intelligence. Despite the slowing growth, Web ad sales are holding their own against the overall ad market expenditures and other traditional media. And Interpublic's Magna Global forecasts that emerging media platforms - including search, social media, online video, gaming, interactive TV, and digital out-of-home will grow 31.1% in 2009.

SEM / SEO

On the PPC front, search advertisers and publishers anxiously await to see what ramifications Yahoo’s deal with Google to carry Google search ads on some of its results pages in the U.S. and Canada will have on the way internet ad and SEO efforts are rolled out.

Industry News

• Spam Definition Changes from Unsolicited to Unwanted
• Americans Get Search-Happy for iPhone Info, Rely Most on Google
• Worldwide spending on Internet ads to reach $65 billion this year
• Google AdWords offers TV ad distribution
• Savvy retailers turn to e-mail to improve P&L in a down market
• Airlines are Relaunching Web Surfing
• SEM Implications of the Yahoo-Google Pact
• Email Design Checklist
• Read it or delete it? Tips for effective newsletters that engage your customers.
• Landing Page Optimization, Are you optimizing your landing pages? If not, read on.
• CAN-SPAM updates take effect
• Judge Orders Google to Turn Over User Data of YouTube
• IAB Launches Revised Ad Unit, Rich Media Guidelines

Focus on Email Marketing

Do you Control Your Email Marketing Deliverability? You May be Surprised!

Learn how you can solve deliverability problems when sending email campaigns and the importance of white listing your IP address.READ MORE

Optimize Email Deliverability with Best Practice Strategies

To communicate with your subscribers and customers, without interference, focus on four key criteria proven to optimize deliverability rates.READ MORE

Ten Things to Look For When Choosing an Email Marketing Service

Helpful tips on what’s important when selecting an ESP for your business needs.READ MORE