TIPS AND TRICKS
SUBSCRIBE
UPCOMING EVENTS
SMX West
March 2-4, 2010
Santa Clara, CA
www.searchmarketingexpo.com
SXSW 2010
March 12-16, 2010
Austin, TX
www.sxsw.com
OMMA Global
March 17-18, 2010
San Francisco, CA
www.mediapost.com/events
Focus on Email Marketing
Back to Basics: 5 Fundamentals for Building Successful Emails
Even the most advanced marketers may forget the fundamentals of email. Read these five friendly reminders to ensure you are following the basic steps to building a successful email. READ MORE
Perform Your Own Deliverability Audit
Email marketers should set aside an hour or so each month to personally assess their email deliverability. Follow this checklist to perform your own email deliverability audit. READ MORE
How to Reduce Your Spam Complaints by 75%
What is a simple step that can reduce your spam complaints by 75% or more? You may be surprised… READ MORE
March at a Glance
Escape the clutter and find that Twitter is actually useful
Who would have thought that constant updates on your life in 140 characters or less could have caused such a frenzy? Has Twitter evolved from pointless e-banter into a truly brilliant marketing tool?
- Death by a Thousand Tweets
- Twitter - An Effective Marketing Tool for Business?
- YouTube Gives Twitter Love
Search Engine Strategies NY
Last week, marketers gathered in New York City to learn the latest from best and brightest in SEO. SES is known for catering to all levels of search engine marketers and this year included sessions from “Introduction to SEM” to “Advanced SEO Strategies.” Check out the following links for exclusive coverage of the event:
- How to optimize your website using a variety of optimization tools (video)
- SES New York 09: Greg Jarboe and Duncan Alney (video)
- SES New York Liveblog – Bruce Clay
- Aim Clear Search Blog: synopses and take away points from SES
- Twitters and Tapes (video)
Social Media is shaping search as we know it today
UGC has become a new way to search online as YouTube is now the #2 Search Engine. Google yourself – the top search result will most likely be your LinkedIn or Facebook profiles.
No more free online TV?
Searching for a way to monetize the popularity of online TV viewing (Hulu alone counted 35 million unique visitors in February), executives are toying with the idea of creating subscription-only services.